SDCC 2024 Spotlight - Funko’s Pop Yourself! Experience

In the world of pop culture collectibles, Funko holds a dominant position, captivating a vast array of fandoms. Whether your passion lies in anime, video games, Star Trek, Star Wars, or any other franchise, there's a Funko Pop! that speaks to your interests. Last year, Funko took personalization to the next level with the introduction of the Pop Yourself! experience, allowing "Funko Fanatics" to create miniaturized, plastic versions of themselves or loved ones.

At this year's SDCC, Funkoville was the epicenter for all things Funko, including Mondo and Loungefly. The area was buzzing with excitement, and one of the standout attractions was undoubtedly the Deadpool & Wolverine Pop Yourself! experience. This unique activation gave fans the opportunity to create their own Funko Pop!, modeled after their appearance and dressed in either Deadpool or Wolverine attire. The best part? Fans could pick up their personalized Pops the same day, making for a truly one-of-a-kind memento.

I had the pleasure of speaking with Marisa Dabney, Franchise Manager for Funko, about this exciting activation and what set it apart. Marisa shared insights into the creative process and the immense popularity of this personalized experience among fans.

Tune in to our conversation to get an inside look at the magic behind the Deadpool & Wolverine Pop Yourself! experience and why it became such a hit at SDCC.

A big thank you to Briana Richard and the entire Funko team for setting up this remarkable experience and interview.