SDCC Spotlight - Atsuko

In the weeks leading up to SDCC, the anticipation and excitement of connecting with amazing vendors and creators builds to a fever pitch. As always, my schedule was jam-packed with appointments, but one vendor in particular caught my eye: Atsuko, an apparel company renowned for producing merchandise for major franchises like Berserk, Cyberpunk, and Jujutsu Kaisen.

Atsuko's blend of creativity and quality had me eager to explore their offerings. From the intricate designs to the high-quality materials, I was keen to learn more about what sets them apart in the crowded world of fan merchandise. My curiosity led me to Jonathan Smith, a brand representative for Atsuko, who graciously agreed to an interview.

Jonathan shared fascinating insights into Atsuko's design methodology, emphasizing the importance of staying true to the essence of the franchises they represent while also innovating to meet their customers' desires. We delved into their creative process, discussing how they strike a balance between iconic imagery and fresh, unique designs that resonate with fans.

It was a delightful and enlightening conversation, providing a deeper understanding of the thought and passion that goes into each piece of Atsuko merchandise. I invite you to take a listen to our interview and discover the story behind the apparel that has captured the hearts of so many fans.

A special thanks to Rae D'Agnillo for helping to set up this interview. Tune in and enjoy the conversation!

Make sure you check out our Twitter account for a chance to win a Berserk hat from Atsuko!